Staffers Cut In W.B. Doner Restructuring

BALTIMORE – Restructuring and some cutting in W.B. Doner’s co-headquarter offices here and in Detroit has streamlined operations and cut about seven agency staffers.
The restructuring was most dramatic in Detroit, where the media department has been broken into two new departments, planning and buying.
‘We found that clients see planning and buying as two separate functions,’ said Alan Kalter, vice chairman, account management. Planning has become a marketing function with its own department that will pair media planners with account executives in the strategic stages of a marketing plan.
Media buying is a separate function.