St. John Calls In Category Pros on Zaxby’s

ATLANTA St. John & Partners has added two veterans of restaurant advertising to its staff to work on the shop’s Zaxby’s account, the agency said.

James Norton has joined the agency as a field marketing manager in Atlanta, near the restaurant chain’s headquarters in Athens, Ga. Norton formerly worked at the Moroch Agency in Detroit, a division of Leo Burnett, where he was senior account executive on the shop’s McDonald’s business.

Joe Stelma has been named a media planner on the Zaxby’s account. Stelma left Landers and Partners in Clearwater, Fla., where he was a media planner and buyer on that agency’s Taco Bell account.

The Jacksonville, Fla., shop was awarded the Zaxby’s account, estimated at $5 million, in September 2002 after a review involving three other agencies.