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The director behind Goodby, Silverstein & Partners’ beautifully executed “Sheet Metal” spot for Saturn was trained as an architect in his hometown of Jeru sa lem, but his first job was as a creative at Gold smith/Jeffrey in New York. Three years later, Murro, 39, moved on to directing full-time and, in 1999, launched Biscuit Filmworks with executive producer Shawn Lacy Tessaro. Their credits include E*Trade’s “1999” campaign and the darkly funny Free agent.com spot on the death of the “company man.”
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