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As a political science major at Northwestern, Wall toured Leo Burnett in Chi cago with a roommate who suggested he become a copywriter. “You have your feet up on the desk and you tell jokes all day,” he was told. An ecd at Ogilvy & Mather in New York since 1996, Wall, 46, heads up the IBM, Sprite and ONDCP teams—and tells jokes.
Q. What was your first ad?”
A. Lemonade, 5 cents.
Q. “Who had the greatest influence on your career?
A.
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