Sports Authority Taps WestWayne

WestWayne outlasted an initial field of nine agencies to win creative duties on the Sports Authority’s $30 million ad account.
WestWayne will handle the business from its Tampa, Fla., office, which led the pitch, said Jeff Johnson, president of Florida operations for the agency. Johnson teamed with Tampa planning director Rob Iles and chief creative officer Luke Sullivan, who is based at the shop’s Atlanta office, to spearhead the winning effort
WestWayne topped finalist FCB Worldwide, Chicago. McCann-Erickson, New York, withdrew last week. The Fort Lauderdale, Fla.-based sporting goods retailer launched the review last October.
“WestWayne proved to us they have both the strategic insight and the creative skills to develop and produce outstanding retail brand positioning,” said Jeff Handler, client senior vice president of marketing.
Johnson said WestWayne’s work for grocery store chain Publix indicated “we can move product and establish a brand at the same time.”
The win is a shot of adrenaline for the shop, after losing accounts, pitches and executives in recent months.
“We haven’t been feeling [the pressure] down here [in Tampa] as much as maybe they have in Atlanta, but this is still a great win for us, no doubt,” Johnson said.
Sources said the creative portion of the business is worth about $10 million. New ads are due in May.