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WestWayne outlasted an initial field of nine agencies to win creative duties on the Sports Authority’s $30 million ad account.
WestWayne will handle the business from its Tampa, Fla., office, which led the pitch, said Jeff Johnson, president of Florida operations for the agency. Johnson teamed with Tampa planning director Rob Iles and chief creative officer Luke Sullivan, who is based at the shop’s Atlanta office, to spearhead the winning effort
WestWayne topped finalist FCB Worldwide, Chicago.
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