SPICING UP THE VOTE

Just in time for George and Al to polish off John and Bill, the Association of Hispanic Advertising Agencies (AHAA) has launched an English-language ad campaign to increase Latino voter registration.
The campaign, labeled “Voto,” was launched with Spanish-language broadcast and print ads last September.
The new work, courtesy of Sanchez & Levitan in Miami, takes a more multicultural approach.
One print piece, currently running in the The Miami Herald, the New York Daily News and elsewhere, presents a tableaux of cheeseburgers, interrupted by occasional bottles of hot sauce.
“America has more than one flavor. Spice it up on Election Day,” reads the copy. “If you don’t choose, someone else will do it for you.”
AHAA’s Voto campaign has a $10 million budget. The original Spanish-language effort was crafted by Casanova Pendrill Publicidad in Irvine, Calif.
According to the U.S. Hispanic Leadership Institute, Latino voter registration increased 164 percent between 1976 and 1996.
–T.W. Siebert