Agency Veteran Jumps to Creative Domain
LOS ANGELES–After several years on the agency side of the business, Neal Spector has moved over to join an entertainment vendor.
Spector, 37, has assumed the newly created post of vice president/associate creative director at Creative Domain, a Culver City, Calif.-based entertainment company best known for its movie trailers. His tasks include supervising the creation and production of motion picture and other entertainment ad campaigns, and attracting new business.
Most recently, Spector was a creative director at Foote, Cone & Belding’s Los Angeles office, where he managed the creative portion of the Universal Studios Hollywood account for two years. In that capacity, he handled the launch of Jurassic Park–The Ride, as well as cross-promotional work for Small Soldiers and Babe: Pig in the City. He previously worked at W.B. Doner & Co., in Southfield, Mich., and at Leo Burnett in Chicago.
“Neal comes from a highly diversified advertising agency background, which will strategically complement our commitment to truly becoming a fully integrated marketing ‘partner’ with our clients,” said Albert Litewka, Creative Domain’s chairman and chief executive officer.
Spector said his desire to get more involved in the entertainment sector was what initially led him to Los Angeles from the Detroit area in 1996. After working with several entertainment marketers over the past few years, moving to Creative Domain “seemed like a natural progression,” he said.
Part of the appeal of Creative Domain, Spector said, is that the company is trying to broaden its capabilities. “We see ourselves as operating like an agency rather than a trailer vendor,” he said. “Studios are creating bigger, long-term opportunities. We’re seeing the brand concept behind the movie.”