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NEW YORK Cosmo Fake Calls—a call-back service that, for 99 cents, lets women escape from a bad date—has to be one of the cleverest brand extensions of the year. It’s just one feature available via a new mobile site from Hearst’s iconic guide for single ladies—others include the Dude Decoder (“the ultimate body-language guide to find out what he’s really thinking”). Print spinoffs include CosmoGirl; Sirius’ Cosmo Radio serves up relationship and fitness tips; book titles include Cosmo Kama Sutra.
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