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Blazing Paradigm Picks Up Bavarian Beer
SAN FRANCISCO–Blazing Paradigm has been awarded an estimated $1-2 million ad account from Spaten West, the U.S. arm of Bavarian brewer Spaten-Franziskaner-Bra†, following a review that included several undisclosed California shops.
Spaten West, based in South San Francisco, Calif., had been conducting the review since early September [Adweek, Oct. 5]. The client had been looking at three or four finalists for at least two months, according to sources. A decision had been expected to come no later than late October.
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