Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Young & Laramore creative director Charlie Hopper recently discovered that the Radio City Rockettes were milking an Indianapolis Starbucks dry of soy milk with their frequent orders for grande soy chais.
The Indianapolis agency decided to try to whet the appetites of the famous New York dance troupe for the products of one of its clients, Nature’s Entrée, which makes a line of soy-based microwavable meals. The agency sent a gift package containing one of the entrées to each of the 24 Rockettes, in town for a holiday tour.
A holiday card created by Y&L art director Pamela Kelliher and copywriter Dave Neham kin accompanied each entrée.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in