Sony Makes Internal Media Appointments

LOS ANGELES Sony Pictures Entertainment has promoted Stefanie Napoli to senior vice president, media, and hired Brad Goldberg as vice president, media, the studio said.

Napoli and Goldberg will work with Sony’s media buying agency, Universal McCann, on a movie slate that includes Columbia Pictures’ Charlie’s Angels: Full Throttle, Bad Boys II, S.W.A.T., Once Upon a Time in Mexico, 50 First Kisses and the sequel to Spider-Man, as well as Revolution Studios’ Hollywood Homicide, Gigli, Mona Lisa Smile, Radio and The Missing.

Napoli will report to Geoffrey Ammer, president of worldwide marketing for the Columbia TriStar Motion Picture Group in Culver City, Calif. Goldberg will report to Napoli.

Napoli had been vp of media since joining SPE in 1999. Previously, she was vp, associate media director at Grey Entertainment, where she worked with Warner Bros. She also worked as an assistant media planner and buyer for Farmers Insurance at Foote, Cone & Belding and was a media planner at Orion Pictures.

Goldberg joins SPE from McCann-Erickson’s entertainment group, where he was vp, media since 2000. Prior to that, he spent five years at 20th Century Fox Film Corp., starting as media manager in the studio’s domestic theatrical marketing division and rising to media director in 1999.

In a statement, Ammer said that Napoli “has a thorough understanding of how to deliver superior value from our media buys and she is one of the most savvy planners I have ever seen. In the years that she has been at Sony, she has consistently delivered a wide range of innovative strategies that build excitement and awareness for all our films and she is the ideal choice to lead our in-house unit. She has worked collaboratively with Brad for many years and the two will make a terrific team.”