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The usual suspects are lining up to compete in Sony Corp.’s estimated $300 million European media review, sources said last week.
The search is the third regional consolidation contest the entertainment giant has conducted in the past year, all of which have included some or all of the same group of the world’s top media networks.
Omnicom’s OMD, Bcom3’s Starcom Motive, and Publicis Groupe and Cordiant Communications’ Zenith Media, which handle various pieces of Sony’s media in Europe, and WPP Group’s MindShare will present to Sony in Europe this week.
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