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5 Agencies Contend for New Computer Data Storage Device
NEW YORK – Sony Electronics is conducting a review to find an agency to handle the $20 million fall launch of HiFD, a computer data storage product sources said.
John Heenan, director of advertising for the Park Ridge, N.J., company, confirmed that two of Sony’s roster agencies – Winkler Advertising, San Francisco; and The Harrington Group, Morristown, N.J. – are contending for a brand sources said was HiFD.
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