Sony Corp. Cuts to Final Two

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK — Following presentations on Wednesday, Sony Corp. has cut the list of contenders on its $500 million-plus U.S. media consolidation to two, according to sources.

Omnicom’s Arnell Group and PhD, New York will vie with Sony Pictures incumbent Universal McCann, New York and Los Angeles, part of the Interpublic Group.

Bcom3’s Starcom MediaVest Group did not make the final cut. The entertainment giant is expected to decide between the remaining two contenders before Christmas.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in