The Softer Side Of The Drug War

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When Bill Clinton unveiled the federal government’s $2 billion anti-drug ad blitz earlier this month, a TV spot with a young woman swinging a frying pan got most of the attention. But another, quieter series of ads was also introduced–directed by a well-known alumnus of Hal Riney & Partners (now Publicis & Hal Riney).
James Dalthorp, former creative director at the San Francisco agency who worked on General Motors’ Saturn account, partnered with Arnold Communications in Boston to produce the pro bono campaign.

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