Snyder to Exit Fitzgerald for Ivory Partnership

CD Leaves $138 Mil. Agency for “Adventure’ at $3 Mil. Atlanta Shop
ATLANTA-Eddie Snyder, creative director at Fitzgerald & Co. here, last week announced he was leaving that agency to become a partner at Ivory Communications, also located in Atlanta.
Snyder, 40, has been with Fitzgerald for nine years, having previously worked at Group 243 in the market.
“I love the people [at Fitzgerald] with all my heart, but it’s time to move on,” Snyder said. “I need an adventure.”
Snyder definitely has an adventure ahead of him. He is leaving behind a $138 million agency that operates under the Interpublic Group of Cos. umbrella to direct the creative fortunes of a little-known $3 million shop.
He was recruited to Ivory by a former creative partner, Terry Sagedy. The pair worked at an agency in Hilton Head, S.C., in the early 1980s. Both left, albeit at different times, for Atlanta.
“The creative process is very important to him,” said Snyder of his new employer. “You sit and listen to him talk and strategize, and I hear bigger ideas than I’ve heard in a long time.”
Will there be a difficult adjustment going from a large agency to a smaller shop?
“Do you have to be a $100 million agency to do good work?” Snyder countered.
Though he only started the process of recruiting Snyder late last year, the idea of the two reuniting goes way back.
“We’ve been talking about working together at our own place since we were kids in the business,” Sagedy told Adweek. “I felt [recently] it was time to get somebody to help me out, and get the best possible creative. That’s when I turned to Eddie.”
At Ivory Communications, Snyder will work on an account list that includes Promina Southern Regional Health System, Riverwood Psychiatric Center, Factory Stores of America, and the Atlanta/Downtown Partnership.
“I want people to know it’s okay to go to a smaller shop,” Snyder said. “I’m not going to call it an ideation company, but I am going to a place where people think really well.”
-Jim Osterman