Snuggie Blankets Market with Extensions

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The “blanket with sleeves” is back with a bigger selection.

Snuggie, which shot to popularity this winter and became a pop culture punchline with parodies on YouTube, is returning in September with new styles and a kids’ version.

The product, marketed by Allstar Marketing Group, will still be available in the original one-size-fits-all version, but the company has added some new colors to the mix, including camel and hunter green plus Snuggie Wild Side, which comes in leopard and zebra print.

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