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Small Army, launched last week, intends to offer traditional advertising, direct, interactive, design, video and media services in tandem with a network of freelance talent.
The four-person startup is run by principals Jeff Freedman and Mike Connell, who first met six years ago when they worked at Boston shop Cohn Godley Norwood (now Connelly Partners/CGN).
Freedman and Connell said they have no illusions about the tough business climate, but believe they can provide services to small and midsize clients at competitive prices by tapping into freelance talent and using technology to manage workflow efficiently.
“Agencies with [a large] full-time staff are forced to use them for all projects no matter what the client need is, even if the internal staffer is not the most well-suited,” Freedman said.
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