Slingshot Sharpens Search Marketing

DALLAS Slingshot plans to increase its Internet search marketing through a new division headed by former vp of media services Joe Laffey, the shop said.

The Dallas agency’s search marketing, previously handled through its media department, is now in the hands of the Slingshot Search team.

“Paid and organic search marketing has emerged as one of the fastest-growing pieces of Slingshot’s business, and is a fundamental part of all of our clients’ marketing strategies,” said Laffey. “The results it has generated, combined with our expectation of continued growth in the category both short and long term, has made this division a natural evolution of our business.”