Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Large Agencies Need Not Apply in $10 Mil. Review
BOSTON–Stride Rite Corp.’s Keds division has contacted 10 agencies on the East Coast in a search to replace Foote, Cone & Belding of San Francisco on its ad account.
The Lexington, Mass.-based footwear maker last week dismissed FCB after nearly three years, citing a desire for a smaller shop closer to home. “We want an agency where Keds can be a focus,” said Mary Obana, client vice president of marketing and new business development.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in