Singapore Fling

As the winners of Singapore’s Crowbar Awards, a creative competition for the country’s advertising students, Raymond Chin and Gene vieve Tan received a trip to Minneapolis.

Chin, who’s training to be a copywriter, and Tan, a design student, will spend four weeks (two at their own expense) observing what goes on at Fallon’s downtown Minneapolis head-quarters. The two will shadow staffers in all departments, from account planning and media to creative and production.

The agency’s reputation as one that puts a premium on its advertising has reached the pair’s country.