Singapore Fling

As the winners of Singapore’s Crowbar Awards, a creative competition for the country’s advertising students, Raymond Chin and Gene vieve Tan received a trip to Minneapolis.

Chin, who’s training to be a copywriter, and Tan, a design student, will spend four weeks (two at their own expense) observing what goes on at Fallon’s downtown Minneapolis head-quarters. The two will shadow staffers in all departments, from account planning and media to creative and production.

The agency’s reputation as one that puts a premium on its advertising has reached the pair’s country. Chin said he was looking forward to interning at a shop that did not just pay”lip service” to creative.

“The name of Fallon precedes itself, even in Singapore,” he said.

But it will not be all work and no play for Chin and Tan. The two also will be introduced to many of Minnesota’s recreational pursuits, from the Mall of America to fishing in one of the state’s renowned lakes.

“We don’t have such nice lakes in Singapore, so it should be fun,” Tan said.