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Palm organizers, the mother of handheld electronic gadgets, ventured into television last week with its first commercials, airing in spot markets around the country.
The two TV ads from Foote, Cone & Belding, San Francisco, attempt to continue the stylish and elegant tone of Palm’s print and outdoor work with the tag: “Simply Palm.” Backed by about $10 million for the holiday season, the TV work acknowledges what the marketplace already knows: Palm organizers, retailing from $179, are a consumer- rather than tech-oriented product.
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