Simplicity Signs Favre for Snapper

CHICAGO Simplicity Manufacturing has enlisted Green Bay Packers quarterback Brett Favre to be a part of its upcoming advertising campaign for Snapper lawn mowers, according to the company.

“Brett Favre is one of the most respected and recognized athletes in the world, and he’s made no secret of his passion for mowing,” said Troy Blewett, a representative of the Port Washington, Wis., company in a statement. “Teaming up with him to promote our line of Snapper mowers makes perfect sense.”

Ads featuring the NFL All-Star quarterback will be coming from independent shop Lindsey, Stone & Briggs in Madison, Wis., later this year, according to an agency representative. Spending for the campaign was not disclosed.