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Mattress Maker Must Replace WestWayne
ATLANTA–Simmons Beautyrest Mattresses has a pair of agencies vying to replace incumbent WestWayne, which resigned the account last week, according to sources.
BBDO South chief executive officer and president Chris Hall confirmed the Atlanta shop is a finalist. The other contender, The Martin Agency in Richmond, Va., referred all queries to the client.
Don Hofmann, vice president of advertising for Simmons, did not return calls by press time to confirm or deny the finalists.
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