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Michael Silver, who managed the Heineken account at Lowe since the agency won it in 1998, is in negotiations to join D’Arcy Masius Ben ton & Bowles, sources said.
Heineken last Wednesday fired Lowe [Adweek On line, Jan. 23] and is expected to move its $50-60 million business to D’Arcy some time after the 90-day notice is up in April, said sources. Lowe CEO Paul Hammersley and D’Arcy executives declined comment.
D’Arcy hired former Lowe creative chief Lee Garfinkel in August and just two weeks ago hired Lowe’s head of broadcast production, Bob Nelson, who joins in March.
Silver, Garfinkel and Nelson helped create the award-winning “It’s all about the beer” campaign while at Lowe and have strict noncompete clauses with Lowe’s parent, Interpublic Group.
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