Sight Looks To Partner With Agencies

Reflecting a desire to offer a broader range of creative and interactive services, ESNE/Editorial Services of New England will now be known as nSight.
“We felt it was time to look at a name change to reflect where we are and where we want to go, which is to bring perspective and vision to communications,” said Nan Fritz, president and founder of the 17-year-old company in Cambridge, Mass. “We now see an opportunity to help advertising agencies and design firms to supplement their in-house capabilities with outside resources.”
H.M.S. Marketing in Chelmsford, Mass., was tapped to create the firm’s new name, while Oxygen in Boston devised the new corporate identity and positioning line, “Seeing a better way to communicate.”
The company established itself as a publishing and print production house in the 1980s before branching into Web-based publishing and projects.
In addition to its name change, nSight has revamped its business model and plans to offer clients the chance to hire temporary or full-time employees through its staffing division. nSight will also offer workshops on subjects ranging from effective business writing to employee training.
Today, nSight provides both print and Internet services ranging from books and newsletter to Web content creation and editing to a variety of clients, including Boston agencies Hill, Holliday, Connors, Cosmopulos; Bronner Slosberg Humphrey; and Fitch Inc. We don’t want to compete with [ad agencies]. We just want to be a resource for them,” said Fritz.
Other area companies such as Fidelity Investments, Houghton Mifflin, Polaroid and Lycos have also hired nSight for projects.