Shop Till You Drop (Off)

Window shopping may be a favorite online consumer pastime, but how many e-shoppers actually are converted into e-buyers? In a recent data story, the Briefing reported that, according to Seattle-based marketing company Avenue A, the highest drop-off rates — the rate of Web users getting all the way to the last page of a site and then clicking away before buying a product or registering for a service — were for high-end purchase sites such as travel and auction sites.