Shop Talk: A Master of its Domain

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Burson-Marsteller has so many domain names it’s hard to keep track of them all. The addresses www.burson-marsteller.com, www.bursonmarsteller.org and www.bm.com all belong to the public relations company. But strangely, as of press time, the site www.bursonmarsteller.com was skewering and lambasting the shop and some of its clients.

The site is the work of one Dexter Smith, who claims he originally registered the domain to post pictures of two family dogs: Burson (named after artist Nancy Burson) and Marsteller.

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