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DALLAS The Richards Group this month breaks a $32 million campaign for Corona Extra and Corona Light that includes television, print and billboard ads, the agency said.
Richards, a Dallas independent, has held the Corona account for nine years. Like past work, the new spots will feature evocative artistry tied to Corona’s tropical image, the shop said. Corona is one of several Modelo brands imported into the U.S. by San Antonio-based Gambrinus Company, which hired Richards.
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