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Notes from Effie-land, where every campaign is ‘amazing’
On my flight to New York to judge the finals of this year’s Effie Awards, I worked my way through the usual stack of magazines, newsletters, trades and the rest. I was gripped by the sameness of all the news. Sluggish economy. Slow recovery. Standstill. Tentative spending. Sputtering consumer confidence.
So you can imagine my relief when I finally arrived and started reading the cheery Effie briefs and creative submissions.
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