SFGT Adds Patterson

Robin Farrell Patterson has joined Philadelphia-based SFGT in the newly created position of advertising manager. She will have a role in all non-broadcast work, including print advertising, direct mail, collateral and internal promotion, on all accounts. Previously, she was an account executive and photo producer at Lorel Marketing Group, King of Prussia, Pa., working on Journeys (fashion retail) and King of Prussia Mall. Prior to that, she was a photo producer at marketing company AGA in New York. SFGT is a $21 million full-service advertising agency serving regional and national clients including the University of Pennsylvania Health System, Coca-Cola, Tylenol, PointRoll, American Educational Services and Gap International.