Sears Roebuck and Co. will refocus its marketing efforts on home appliances during the next few weeks to keep a balance between ads for home goods and clothing, said Sears CEO Alan Lacy last week at the Merrill Lynch Global Retailing Leaders Conference. Earlier this month, Young & Rubicam in Chicago broke ads touting Sears’ spring clothing line that did not use the tagline, “Sears. Where else?” Sears’ other roster shop, Ogilvy & Mather in Chicago, typically handles the retailer’s hardware and appliances.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity