Sears Builds Home Improvement Site

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NEW YORK After two years of beta testing, Sears Holdings Corp. has finally switched on ManageMyHome.com, a site designed to help consumers with home improvement projects.

The site went live today, and Sears Holdings — which owns Land’s End, Kmart and Sears — is positioning it as a one-stop online destination for home-related projects. This will also serve as Sears’ main selling point to differentiate ManageMyHome.com from other home improvement portals, said Jim Hilt, vp of divisional holdings for Sears.

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