Scottrade Gives More for the Money

BOSTON Scottrade Financial Services bows its first national television campaign from Gearon Hoffman next week.

Ad spending this year by the St. Louis client will total about $20 million.

A trio of 30-second commercials from the Boston-based independent features vignettes showing what company founder and chief executive Roger Riney was like as a boy. In “Topiary,” the young Riney surprises his mother by creating an ornate sculptured garden as part of his regular yard work. A spot called “Camping” finds the youngster on an outing with friends; he builds an elaborate tree house, cuts and stacks countless cords of firewood and roasts a pig for dinner.

“Even