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Spray mount, X-Acto blades and rubber cement picker-uppers were just some of the tools of our trade when I was hired as an art director at The Richards Group.
I suspect there are two generations in this business who view those tools the same way I might think of a horse-drawn plow or hand-cranked engine — as tools of a dark, dusty period from long ago. I must come to terms with the fact that a new employee directly from school probably views me the way I did my grandparents — I’m from the advertising equivalent of the Depression Era.
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