Schneider Bolsters Marketing Team

BOSTON Schneider Associates has added to its marketing and digital media acumen, hiring Patrick Richardson and Julia Roy as marketing manager and social media coordinator at the Boston-based shop.

The hires mirror recent moves made by much larger companies (such as MDC Partners and Goodby, Silverstein & Partners) to attract high-level talent well versed in new media techniques and implementation.

Richardson has eight years of brand, marketing, advertising and design experience. Most recently, he was principal at Swirlingmedia in Somerville, Mass., where he served as a consultant and designer for clients such as Sodexho, Nobska Partners, North Star Asset Management and Dickens Farm. Prior to that, Richardson was a cd at ASRI, a regional creative communications agency in Waltham, Mass.

Roy honed her social media skills while a freelancer at Boston PR shop Cone, where she incorporated blogging, online community outreach and social networking to raise awareness for the agency’s fundraising campaign called Making Change for Katrina.

Schneider specializes in consumer marketing, corporate communications, public affairs and launch PR.