Schiller Hops From FCB To Age Wave

Art director Matthew Schiller has moved from Levi’s Dockers account at Foote, Cone & Belding to run the creative department at marketing firm Age Wave Impact.
Based in Emeryville, Calif., Age Wave specializes in direct response marketing to older adults and is seeking creative talent from mainstream agencies to improve the quality of its work and its creative reputation.
In four years as a senior art director at FCB’s San Francisco office, Schiller, 37, worked on advertising, direct mail and promotions for clients such as Levi Strauss & Co., Sega of America, Lucent Technologies, 3Com and Amazon.com. When he resigned from FCB in November, he had been working on print ads promoting the Dockers Web site. His work appeared in P.O.V. and other national lifestyle magazines, he said.
“This is an opportunity to break away from the same old, same old,” Schiller said, referring to Levi’s 18- to 34-year-old target market. “Here I work with a new consumer group, the over-50 market, which represents an interesting psychodynamic.”
“Matthew has the unique ability to implement creative concepts across a variety of media, such as print ads, direct response TV and direct mail,” said William Burkart, Age Wave president.
As creative director, Schiller oversees integrated marketing campaigns for Eddie Bauer, Miracle-Ear and Service Corporation International.
Schiller studied at New York’s Parsons School of Design before embarking on an advertising career that has spanned 14 years.
Separately, Levi’s upcoming national TV campaign for Dockers from FCB San Francisco has been delayed.
Originally slated to break last fall [Adweek, July 20], the work has been pushed back to March or later, according to an agency representative, who declined to give a reason for the postponement. The agency’s previous TV work for Dockers was pulled early last summer and replaced with a spot from Bartle Bogle Hegarty, the London shop that handles the brand in Europe.