SBC Installs Creative Chief; Key Reviews Pending

Tom Moudry has been appointed vice president and senior creative director of SBC Communications.
Moudry, a former executive at Carmichael Lynch, has been charged with managing the San Antonio telecom’s ongoing relationship with three agencies in the Omnicom Group network, with duties that include parceling out several projects currently in discussion.
“Hopefully, this will accelerate the decision-making process,” a source said last week.
SBC has yet to select an agency for the account of the new, $1.6 billion wireless company formed by the merger of its wireless operations with those of BellSouth in Atlanta. Billings for the account are estimated at $100 million.
SBC also said it plans to divide the creative account of Ameritech, which it acquired last year, among GSD&M in Austin, Texas; Goodby, Silverstein & Partners in San Francisco; and Rodgers/Townsend in St. Louis.
Ameritech’s $85 million advertising account was previously handled by Lowe Lintas & Partners in Chicago. GSD&M and Goodby are both owned by Omnicom, as is Rapp Collins in Irving, Texas, which recently won direct-marketing duties for SBC.
Sources said that top executives at Omnicom in New York recommended Moudry for the job of managing SBC’s brand across SBC’s roster of agencies. SBC and Omnicom executives could not be reached at press time.
The installation of an agency executive within the client company is evidently the first such relationship for both Omnicom and SBC.
Officials at the agency holding company and SBC were unavailable to comment at press time last week.
Moudry joined SBC in San Antonio on April 15, less than a year after moving to Minneapolis to become group creative head and senior partner at Carmichael Lynch.
The 39-year-old creative previously served as executive creative director at The Focus Agency, another Omnicom shop that now shares office space with Rapp Collins in Irving.
Moudry gained extensive telecommunications experience at Focus while working on the account of GTE, a former Focus client. K