Sawyer To Focus On Lowe S.F.'s Creative Product

New Managing Director Plans to Add Creative Chief, New Accounts
SAN FRANCISCO–Lowe & Partners/SMS is searching for a creative director to partner with its newly hired managing director, William “Buz” Sawyer, as it seeks to develop a stronger identity in the San Francisco ad community.
The 65-person office filled the long-vacant managing director post this month by hiring Sawyer from Wieden & Kennedy Amsterdam, where he was also managing director [Adweek, July 6].
Sawyer, who is expected to come on board soon after Labor Day, said his first task will be to find a creative leader for the office, which handles clients such as Sun Microsystems, Oral B and Eddie Bauer.