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Sara Lee Corp. has con soli dated about $30 million in advertising for its bakery brands at Publicis in Mid America, Dallas.
The move follows Sara Lee’s acquisition last summer of The Earth grains Co., a client of Publicis in Dallas. That office also handles IronKids and other brands for the client. Foote, Cone & Belding in Chicago had held Sara Lee’s $10-15 million name-brand bakery products.
“It made sense to have one agency work with them,” said Steve Price, president and COO of Pub licis in Mid America.
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