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Samsonite has hired Boston-based independent agency Connelly Partners to fashion its return to the U.S. market.
The luggage and travel accessories brand, a player overseas but dormant of late domestically, selected the shop following a review.
A new brand positioning, marketing campaign and Web site are on tap for the Mansfield, Mass.-based client, which today celebrates its 100th anniversary.
Connelly has been given “a blank creative slate” to develop a branding platform and advertising for the client, said shop president and creative chief Steve Connelly.
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