Salon Offers Bigger Ads

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New, larger ads and an optional $30 annual subscription are a part of Salon’s future — or at least an attempt to secure a future for the San Francisco-based independent online newspaper, the company said Tuesday.

Intel and Lexus are the first two advertisers to use the “Messaging Plus” unit, a 336 x 280-pixel rich-media-compatible rectangle. The ads are currently running on the arts and entertainment section of the site. As to the cost of the ads, “It’s a higher-priced, premium unit,” said Salon spokesman Patrick Hurley, refusing to specify numbers.

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