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A world of things can happen in the blink of an eye. That’s the message from Saatchi & Saatchi in its first campaign for the San Jose Mercury News newspaper, using the theme “Don’t blink.”
The campaign for the San Jose, Calif., paper broke last week on local TV stations in California’s Silicon Valley. Saatchi is rolling out three 30-second TV spots, as well as radio, outdoor and newspaper executions. The effort will run through the end of the year.
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