Saatchi Wins Cold Stone

NEW YORK Saatchi & Saatchi has landed creative duties on Cold Stone Creamery after a review, the client confirmed on Friday.

Client executives met with a “handful” of other shops before selecting the Publicis Groupe agency, according to a client representative, who declined to name the other contenders. The shop’s New York office will manage the business.

Separately, the Tempe, Ariz.-based company is conducting a media review. Three shops are competing, with a decision expected in the next two weeks, the rep added. Those finalists also weren’t disclosed.

Previously, Cold Stone built its brand through public relations and product placement and, as such, did not have a lead creative agency. Estimated billings are $15 million.

“We are impressed with Saatchi & Saatchi’s ability to create deep emotional connections with consumers,” said Kevin Myers, Cold Stone’s vice president of sales and marketing.

Saatchi New York CEO Mary Baglivo said she was “thrilled” by the win. She added: “Cold Stone is redefining ice cream and we’re honored to be helping them connect with consumers at every touch point.”

Cold Stone claims to be the sixth best selling ice cream brand in the U.S., where it operates nearly 1,400 stores. It also has stores in Japan and Korea. The privately held company aims to be the No. 1 selling brand in the U.S. by the end of 2009.

Saatchi’s other clients include Ameriprise, General Mills, J.C. Penney, Novartis and Procter & Gamble.