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LOS ANGELES Stars, black holes and the voice of actor Jeff Goldblum announcing “good news for planet Earth” figure prominently in an upcoming $50 million global campaign for the 2004 Toyota Prius gas-electric hybrid.
The work is from Publicis Groupe’s Saatchi & Saatchi in Torrance, Calif., and introduces the tagline “Start now,” which replaces the previous “Prius Genius.” [Adweek,, Sept. 8]. The overarching theme of the campaign, which debuts on Nov. 9, is, “[The] Power to move forward.”
The
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