Saatchi Gets a New Head of Strategy

Wanda Pogue succeeds Claudine Cheever

Saatchi & Saatchi's head of strategy for the Americas is leaving for another Publicis Groupe shop and Saatchi has filled the role with an insider. 

Photo: Zander Taketomo

Succeeding Claudine Cheever as chief strategy officer is Wanda Pogue, a Saatchi veteran who most recently was a global planning director on Procter & Gamble's Olay. Her other P&G brand experience includes Tide/Ariel and Head & Shoulders.

Cheever, a New York-based executive who has worked at Saatchi since 2009, will leave the agency by the end of the month. Details on her new job were not immediately available. Before Saatchi, she held planning roles at McCann Erickson and Goodby, Silverstein & Partners.

In New York, Pogue (pictured at right) becomes part of a new office management team that includes CEO Brent Smart and chief creative officer Jay Benjamin. Benjamin joined the agency in April from sister shop Leo Burnett, filling a vacancy left by the December exit of Con Williamson. And Smart, a General Mills account leader, replaced Durk Barnhill as head of New York in November. So, with the latest move, Saatchi has installed three new top managers in eight months.

Smart said Pogue has a "very human approach to planning and she makes the complicated simple. But mostly, she makes the work better." She joined the agency in 2001 after three years at its Hispanic marketing unit, Conill.

Beyond P&G and General Mills, top accounts in New York include Kraft Foods (Capri Sun, Kool-Aid) and Chase (Sapphire credit card).

Saatchi came up short last week in a roster shop shootout for another P&G brand: Duracell's U.S. account, which Anomaly won. As a result, Saatchi will lose its digital responsibilities on the brand.