RUSH LIMBAUGH HOOTS IT UP

When Media Directions Advertising, Knoxville, Tenn., was charged with doing radio spots for the Hooters restaurant chain, they faced a challenge. The agency had to decide whether to try to soften the company’s image – often criticized for its suggestive name and waitresses’ snug attire – or make a strong bid for those who aren’t offended by Hooters’ style.
The latter course was chosen, and who better to carry the banner than the darling of the conservative right, Rush Limbaugh?
In the spot, Limbaugh urges ‘feminazis’ and ‘environmental whackos’ to assemble at Hooters to protest the shameless exploitation of women and animals.
‘Where do you think these chicken wings come from?’ Limbaugh asks in the radio ad.