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A new ad campaign from the California Department of Health Services aims to fight teen pregnancy in the state by urging teenagers to abstain from sex. The ads, tagged “Hold off on sex. Hold on to your future,” break statewide today.
The estimated $4 million campaign, part of a three-year outreach effort by the state agency’s Partnership for Responsible Parenting, was created by Runyon, Saltzman & Einhorn, Sacramento, Calif.
“[The ads] use language and social situations that teens can easily identify with,” said state health director Kim Belshƒ.
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