Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Zimmerman, Tire Maker in Fast Company
ATLANTA–Continental General Tire launches the biggest marketing effort in its history this week. The push stars a two-page spread specifically designed for the swimsuit issue of Sports Illustrated.
A close-up of the Continental brand tire on a slightly out-of-focus sports car reads, “What the supermodels are wearing this year.” The line plays off both the magazine’s editorial content and the tire’s popularity with high-performance car drivers.
Created by The Zimmerman Agency in Tallahassee, Fla.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in