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After six years of courting, Roth Associates and The Observatory International are tying the knot.
The consultancies, which primarily help marketers search for ad agencies, are merging to create Roth Observatory International. The combined operation will have a presence in 10 cities, including New York, Los Angeles, London, Tokyo, Hamburg, Warsaw and Johannesburg.
Respective consultancy founders Richard Roth and Stuart Pocock described the marriage as a merger of equals in which staffers and offices will share client relationships, data and knowledge.
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